It’s no secret that small business owners loathe door-to-door salespeople who come streaming in one after another to hawk merchant accounts with the “lowest rates you’ll find anywhere!” The truth is that you’re busy running your business, and the last thing you need is an overzealous salesperson trying to talk you in to switching accounts.
- Have you ever wondered why merchant account salespeople are so zealous?
- Have you ever thought about why they persistently make so many cold calls?
- Have you ever considered that they know something that you don’t?
The reason why they’re so anxious to sell you something is because they get paid for it. Okay, well, that’s not much of a secret at all. But, did you know…?
Merchant account salespeople get paid upwards of 50% of your fees every single month for the life of your account!
In order to pay that salesperson, the merchant account provider (aka credit card processing company) has to charge you more money through a higher rate. Where else do you think that money is coming from to compensate them for going door-to-door day after day looking for new accounts.
If you sign up for a merchant account through a cold-calling salesperson, you’ll essentially be paying them every month over and over again. Paying more for credit card processing simply because a salesperson walked into your store doesn’t make much sense, does it? Yeah, we didn’t think so.
Don’t give in to the pressure. There’s always a better option.