Want Guaranteed Success as a Small Business? Solve a Problem!
I meet entrepreneurs all the time who are (over)flowing with passion about their new idea, gadget, or shiny-new-thingy. They’ve be drinking deeply from the well of their own Kool-Aid, and they can’t seem to get enough.
One of the first questions I always ask them is… “What problem are you solving?”
They usually look at me with that deer-in-the-headlights look accompanied by a “huh?”
“What’s the problem?” I ask again.… read more